https://www.castroconceptsllc.com/blog daily 0.75 2022-02-01 https://www.castroconceptsllc.com/blog/about-betsy-castro monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/c64f9287-a52d-4518-ab5d-b593d8d2390a/Betsy+Castro.png BLOG - Behind the Desk with Betsy Castro — Founder and CEO of Castro Concepts, LLC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/1643743248918-4ZDIJ9KQSMZQWT5DJR82/unsplash-image-Adl90-aXYwA.jpg BLOG - Behind the Desk with Betsy Castro — Founder and CEO of Castro Concepts, LLC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.castroconceptsllc.com/home daily 1.0 2025-12-06 https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/fe461b1d-cf46-4b06-a2a4-6286735ffcb3/Screenshot+2023-09-23+at+10.25.52+AM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/6fcefc9c-5fa2-43c2-a796-7e6ede86664b/Screenshot+2023-09-23+at+10.26.14+AM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/4efaf048-33ec-4023-afbe-cca145550c64/Screenshot+2023-09-23+at+10.27.16+AM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/fb5fc452-fc7a-4a7c-97f5-7e1168ba1b19/Screenshot+2023-09-23+at+10.26.51+AM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/efde822a-a898-43d6-8983-f43d838fb5b0/Screenshot+2023-10-03+at+2.48.05+PM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/28817b87-5061-4957-8bb8-8031221b3be8/Screenshot+2023-09-23+at+10.27.34+AM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/d804a05c-8255-4bcc-8420-08bd58dbc002/Screenshot+2023-09-23+at+10.26.33+AM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/d06e9386-dfb8-4c73-b673-0cc72484bbf0/Screenshot+2023-09-23+at+10.28.35+AM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/568870c5-c4e3-4560-af55-75ecb1b16007/Screenshot+2024-02-09+at+8.37.01%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/86c9d34f-2f2c-4f58-88f3-9c51b556f8a2/Screenshot+2024-05-02+at+1.14.18%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/2d231be5-ae28-4845-82b4-1bfcc14cefbd/Screenshot+2024-04-02+at+9.44.35%E2%80%AFAM.jpg Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/fb9e9980-4ad3-4f6d-b1ab-dfd3f7917175/Screenshot+2024-05-20+at+10.39.39%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/ff8c11c5-b28b-4918-988e-3e030077a353/Screenshot+2024-10-09+at+6.01.10%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/afd64a66-c190-46ec-8f2c-0b76fcd0cb41/Screenshot+2025-01-21+at+12.43.32%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/b6ea714b-e494-4831-a985-4105b8f37b90/Screenshot+2025-03-25+at+11.18.29%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225337376-36JM1AX4C0NIC32WNXXU/Rectangle+26.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225350677-B3YBA0I530Q8W9125BX3/Rectangle+27.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/0d8b2ab9-12ff-4e50-8419-9d55c51b895c/Screenshot+2025-10-16+at+1.40.49%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/fedd8bf9-3cc8-4918-b08f-a78d5551adcd/Screenshot+2025-11-24+at+11.23.48%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/b57c44f2-5131-481c-9803-b01a23cde5e5/pexels-fauxels-3184292.jpg Home - HOW WE HELP We provide Fractional CFO, Accounting, and Strategic Operations services to mission-driven organizations, allowing them to maximize their impact. We bring a pragmatic and compassionate lens to moving organizations through times of growth and change. https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/1674514030234-QO02DOHIJJ04NF59DN7F/unsplash-image-SoT4-mZhyhE.jpg Home - SERVICES SUITE We offer mission-aligned financial and operational management. From budgeting, forecasting, and audit facilitation to strategic thought partnership and planning, let us help your numbers tell the same story as your mission. https://www.castroconceptsllc.com/contact daily 0.75 2025-05-29 https://www.castroconceptsllc.com/about daily 0.75 2025-08-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607007355264-EQINP2XUZQO9PPNNDRZD/Aro%2BHa_0010-larger.jpg About https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/1695482562263-E2N2YZ7XT7PRVFX8VH91/gettyimages-1276435469-612x612.jpg About https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/2bc4b80b-099f-418b-91ed-f8f205572122/Screenshot+2024-04-24+at+2.00.11%E2%80%AFPM.png 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https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/1695482562263-E2N2YZ7XT7PRVFX8VH91/gettyimages-1276435469-612x612.jpg VALUES https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg VALUES https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607007355264-EQINP2XUZQO9PPNNDRZD/Aro%2BHa_0010-larger.jpg VALUES https://www.castroconceptsllc.com/about-2 daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/8c2962e3-9ebe-4974-b8a7-7d9cccba3f85/20210602_084910.jpg MEET BETSY About Our CEO & Founder Betsabe “Betsy” Castro (she/her) is a people strategist who partners with organizations to ensure financial sustainability, operational excellence, and agile organizational growth. An accountant by trade, Betsy began her career in public accounting and auditing and continued her path in various corporate financial roles for major corporations such as McGraw-Hill and Villeroy & Boch. Being an immigrant Latina, in 2011 Betsy co-founded New World Preparatory Charter School - a charter school which provides a high quality education to English Language Learners. That experience paved the way for a future career in progressive leadership roles with respected organizations like Princeton University and Princeton-Blairstown Center, where she managed operating and capital budgets ranging from $1.1M to $3.2B and led teams ranging from one employee to over 20. After spending over 25 years working in finance and operations, Betsy understands what truly drives and motivates people. Her work in nonprofit leadership earned her the 2020 Harold L. Conover Leadership Award from her alma mater, Rider University, for exhibiting exemplary leadership qualities in a nonprofit organization. Betsy holds an MBA in Finance and a B.S. in Accounting from Rider University. In her free time, she enjoys cooking for her loved ones, traveling the globe with her husband, enjoying delicious wine, reading jaw dropping novels, and caring for the abundance of wildlife in her yard. Betsy is the CEO & Founder of Castro Concepts. She provides Fractional CFO services to our clients and takes pride in helping mission-driven organizations balance sustainable financial operations with social impact. https://www.castroconceptsllc.com/about-2-1 daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/d342f06d-8707-4421-a5a4-8431be08fe27/Screenshot+2024-11-21+at+11.19.32%E2%80%AFAM.png MEET KAT About Kat Kat was not brought up in the consulting world. Before starting Clarity Forward Consulting and joining Castro Concepts, she was working full-time managing teams, resolving personnel issues, and leading strategic initiatives as a member of executive and management teams. She knows first-hand the challenge of facing very real, high-stakes questions every day about funding, people, and priorities. To date, her efforts have helped organizations obtain and execute on more than $60 million in grants and contracts, and has led dozens of major change initiatives related to program delivery, strategic plan implementation, and core functions infrastructure like accounting, HR, and IT operations. Kat is a practicing Agile professional and has been a Certified Scrum Product Owner by the Scrum Alliance since 2015. She serves on the board of Project Ropa and lives in Los Angeles with her husband, two dogs, one kitten, and way too many bookshelves. Kat leads our Strategic Operations Services, which specializes in project management, operations, and organizational change for mission-driven organizations. She delivers trainings, facilitates workshops, and supports the planning + implementation of product rollouts, scale initiatives, and other change projects for clients looking to optimize their impact. From startups to midsized organizations, she supports our clients that are often preparing for their next big phase of growth, or in the midst of other significant internal change. https://www.castroconceptsllc.com/about-2-1-1 daily 0.75 2025-05-15 https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/820b52ba-bc08-4f69-bbe5-44d2e5b18935/Screenshot+2024-11-21+at+11.56.44%E2%80%AFAM.png MEET DIANA About Diana Diana is a seasoned financial professional with over twelve years of experience in accounting, business operations, and strategic financial planning. Throughout her career, Diana has honed a comprehensive set of accounting and advisory skills, supporting a wide range of clients—from early-stage startups to established mission-driven organizations. Her deep understanding of financial systems, coupled with her firsthand insight into the operational challenges entrepreneurs and purpose-led organizations often face, enables her to deliver solutions that are both practical and transformative. Diana's career has been marked by a commitment to helping organizations not just manage their finances, but leverage them as tools for growth, sustainability, and impact. She takes a proactive, collaborative approach to financial leadership, guiding her clients through periods of growth, change, and decision-making with clarity and confidence. As both a Certified Public Accountant (CPA) and a Certified Management Accountant (CMA), Diana brings a dual lens of compliance and strategy to her work. Her ability to bridge the gap between financial detail and big-picture thinking makes her a trusted partner to executives and mission-driven leaders alike. Currently based in Toronto, Canada, Diana continues to empower values-aligned organizations, helping them reach new financial heights while staying true to their core missions. Diana provides full cycle accounting and Controller-level services to our mission-driven clients. She provides a comprehensive support model in accounting, tax strategy, cash flow management, and financial analysis, with an aim to integrate financial strategy with business operations to help our clients achieve their goals. https://www.castroconceptsllc.com/about-2-1-1-1 daily 0.75 2024-11-26 https://images.squarespace-cdn.com/content/v1/61aaafdce15b0039d6581e75/afd6548d-5511-4f39-b904-7b8db1d45d2e/IMG_3870+%281%29.jpeg MEET KRISTIN About Kristin Kristin is a bookkeeping and business operations consultant with a Bachelor’s degree in Business Administration and decades of experience across several fields, such as nonprofit organizations, government entities, tech organizations, consulting firms, and the real estate sector. She specializes in bookkeeping, payroll, process improvement, and organizational efficiency, helping mission-driven organizations achieve operational excellence and financial sustainability. What Kristin loves most about working with our clients is the opportunity to collaborate on meaningful work and helping organizations navigate complex challenges with practical solutions. Dedicated to both precision and connection, she believes that strong relationships are the foundation of every successful endeavor. Kristin enjoys traveling, watercolor painting, and sharing laughter with family and friends. She is also an avid learner, constantly exploring new ideas to bring fresh perspectives to her work. Kristin provides bookkeeping, payroll, and general back-office support services to our mission-driven clients. She approaches her work with adaptability, staying up-to-date with industry trends and regulations and adapting to each client’s unique needs and circumstances. Our clients appreciate Kristin’s ability to meticulously meet deadlines and ensure that financial transactions are recorded accurately and timely, with a commitment to supporting their mission.